LESLIE SAVAN, (THE) SPONSORED LIFE — When Monty Python's mistaken messiah in "The Life of Brian" exhorts the crowd... "Don't follow me!... Think for yourselves!... You are all individuals!" they reply in unison, "We are all individuals!" That is advertising in a nutshell.
| A. | Dreamy place of pleasure, Shangri-La | LOTUSLAND |
| B. | Bovine seen in the dairy aisle | ELSIE |
| C. | Jack Benny persona | SKINFLINT |
| D. | Move like a ponderous giant | LUMBER |
| E. | Oscar-winning song from "Nashville" (2 wds.) | IMEASY |
| F. | Benevolent being whose name comes from the Greek for "good spirit" | EUDEMON |
| G. | Casualty of the 18th Amendment | SALOON |
| H. | Artist whose purple "Self-Portrait" sold in 2010 for $32.6 million (2 wds.) | ANDYWARHOL |
| I. | Energize, spark, quicken, animate | VIVIFY |
| J. | Toward terra firma | ASHORE |
| K. | Passing comment? (2 wds.) | NOTHANKS |
| L. | Former eponym of Volgograd | STALIN |
| M. | George Plimpton's fictional Sidd Finch, for one | PITCHER |
| N. | Antebellum Dixie (2 wds.) | OLDSOUTH |
| O. | Uranium's atomic number (hyph.) | NINETYTWO |
| P. | Noticeable progress | STRIDES |
| Q. | Finished, finally (2 wds.) | OVERWITH |
| R. | Leader of a gifted team? | RUDOLPH |
| S. | Gin-making entrepreneur born in 1765 (2 wds.) | ELIWHITNEY |
| T. | Small boat whose name comes from Hindi | DINGHY |
| U. | Airline with the slogan "Nonstop you" | LUFTHANSA |
| V. | Get blended together, commingle | INTERMIX |
| W. | Mass unloading of goods at extremely discounted prices (2 wds.) | FIRESALE |
| X. | Alternative to Perrier or San Pellegrino | EVIAN |